NewWorldLand is a caustic compendium of our existence and the environments we inhabit. Humor is omnipresent—essential even—creating a necessary distance from reality.

Built on a lighter aesthetic foundation than Hei’s other series, NewWorldLand moves freely through the many directions of everyday life. It weaves together unconscious behaviors and the constant questioning of our lived experiences.

Deeply humanistic, Hei’s work advocates for human connection, tolerance, and diversity, while confronting the rise of autocracy, racism, and the growing indifference shaping our society.