about
Hei’s work defies categorization. Driven by curiosity, he has explored all forms of photography, across formats, mediums, and experiences.
His current focus is nature as a source of emotion and contemplation. Deeply humanistic, Hei addresses environmental challenges directly, while also exploring with humor and beauty, the social issues of our time, including poverty, climate change, inequality, and the impacts of tourism.
Hei’s mission extends beyond art for art’s sake. By placing emotionally resonant, visually compelling works in workplaces, he seeks to inspire positive attitudes, strengthen connections among employees, and enhance the quality of relationships within organizations.
At its core, Hei’s practice champions human connection, tolerance, and diversity, while confronting the rise of autocracy, racism, and societal indifference. His photographs invite reflection, empathy, and a renewed awareness of our shared world.
Hei began his photography career at 8 years old, with his first Instamatic camera, which he received as a birthday gift. His commitment to photography deepened at 14 when he invested his savings in the purchase of a second hand Nikkormat and a darkroom, producing his first series on fireworks.
Through his many trips abroad, he enriched his work and developed his major project, “Workers,” which aims to offer younger generations an offbeat perspective on the world of work.
Hei's influences are varied and multidisciplinary, drawing on photography, painting, sculpture, cinema, music, and literature.
His work echoes the works of great masters such as Dali, Rembrandt, and Goya.
In the field of fashion photography, he is inspired by Sarah Moon, Jean-Loup Sieff, Helmut Newton, and Guy Bourdin, particularly in terms of composition, color, and staging of subjects.
His major references are Ansel Adams, Henri Cartier Bresson, Jacques Henri Lartigue, and more recently JR.
His technical practice combines film and digital, black and white and color. His distinctive feature lies in the transformation of all his images into pixels, which become the raw material for his creations.
