Hei’s work aims to enhance employee engagement and motivation by bringing positive, emotionally resonant, and visually compelling images into the workplace.

By surrounding offices with thought-provoking and beautiful art photography, employees and management alike strengthen their commitment to the company and foster richer, more meaningful human connections.

At its core, Hei’s practice champions human relations, tolerance, and diversity, while confronting the rise of autocracy, racism, and societal indifference.